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MBA in Marketing
MBA with a concentration in Marketing provides students with the tools to understand the scope of marketing research, buyer and industrial applications, and research methodologies to successfully analyze the ever-changing global environment.
Foundation and Core Requirements
Required Foundation Courses
These courses are waivable based on prior coursework. If needed, these courses are offered fully online in an 8-week format and can be completed in a single semester.
- BUSI 6A02 Statistics and Research Methods
- ACCT 6A01 Financial Reporting & Analysis
- ECON 6351 Economics for Managers
Required Core Courses
The core curriculum consists of the following courses, equivalent to 24 credit hours total.
- MGMT 6350 Strategic Management
- ACCT 6352 Strategic Cost Management
- MGMT 6352 Contemporary MIS Issues
- MGMT 6354 Management and Leadership
- MKTG 6352 Marketing Management OR MKTG 6377 International Marketing
- FINC 6352 Financial Management
- MGMT 6355 Operations and Supply Chain Management
- MGMT 6399 Program Capstone
Marketing Concentration
Choose 2 of the following:
- MKTG 6300 Selected Topics in Marketing
- MKTG 6372 Marketing Research
- MKTG 6375 Integrated Marketing Communication
- MKTG 6378 Digital Marketing
Total Program Requirements
Required Foundation/Prerequisite Courses {Varies by individual}
Required Core+Elective/Concentration Requirements 30 hours
Jun Yang
Professor of Marketing
Effective marketing is a cornerstone of business success. In my course, you will delve into the intricacies of market research and consumer behavior. By cultivating a deep understanding of your target audience and harnessing the power of data analysis, you will be well-equipped to develop strategic marketing campaigns that drive growth and profitability.