<p>Business owners will learn more about how to market their companies to the public during a free seminar offered by the University of Houston-Victoria Small Business Development Center.</p> <table align="right" border="0" cellpadding="3" style="bordercollapse: collapse;" width="100"> <tbody> <tr> <td style="bordercollapse: collapse;"><a href="images/Uploads/20100408/HarperJoe.jpg" target="_blank"><img align="right" alt="Joe Harper" border="0" hspace="0" src="images/Uploads/20100408/HarperJoe100W.jpg" style="width: 100px; height: 140px;" /></a></td> </tr> <tr> <td align="middle" style="bordercollapse: collapse;"><font size="1">Joe Harper</font></td> </tr> </tbody> </table> <p>&ldquo;Marketing 101: Consistency in Advertising&rdquo; will take place from 10 a.m. to noon Tuesday in Room 105 of the UHV University West building, 3007 N. Ben Wilson St.</p> <p>&ldquo;This free seminar will be helpful for both new entrepreneurs who are unsure how to market their businesses and seasoned professionals who just need a refresher on creating a marketing plan or the different types of marketing,&rdquo; UHV SBDC Director Joe Harper said.</p> <p>Marketing is the planning and implementation of a variety of activities with the ultimate goal of selling goods and services, he said. Advertising, market research, public relations and sales strategies are some of the components of marketing.</p> <p>The seminar will cover the following topics:</p> <ul> <li>The often-misunderstood differences between marketing and advertising.</li> <li>The concept of the marketing plan.</li> <li>A deeper discussion of product definition.</li> <li>A review of the various types of marketing.</li> <li>Targeted marketing vs. mass marketing.</li> <li>Real-world examples and case studies: the good, the bad and the ugly in advertising.</li> <li>Specific information business owners can use on a daily basis to help market their businesses.&nbsp;&nbsp;</li> </ul> <p>Those interested in attending should RSVP by calling UHV SBDC training coordinator Jean Jurica or secretary Cindy Ozuna at 361-575-8944 or toll free at 1-877-895-7232. For more information about the SBDC, go to www.uhv.edu/sbdc.</p>