College of Business to integrate AI in courses through System-supported initiative
The College of Business at Texas A&M University-Victoria is undertaking an initiative to modernize its curriculum with artificial intelligence in an effort to position its students to succeed in an increasingly tech-driven marketplace.
The university will participate in The Texas A&M University System’s College of Business AI-Integrated Program Modernization Initiative after responding to a call for proposals issued in early June, making it one of the seven selected from across the system.
“Integrating AI into the business curriculum is no longer optional, it is essential,” said Xavier Garza-Gomez, College of Business interim dean. “As the Association to Advance Collegiate Schools of Business and our accrediting body increasingly emphasizes AI literacy and digital agility as critical competencies for business graduates, we must equip students with the skills to thrive in a technology-driven economy. We are grateful to The Texas A&M University System for supporting this effort and helping us lead the future of business education.”
The system-supported initiative will help selected colleges update at least one undergraduate and one graduate business program to better prepare its students for a workforce increasingly shaped by artificial intelligence in business practice, professional roles and employer expectations.
“This was a collective effort; this proposal wouldn’t have been successful without the support of my colleagues,” said Charlie Huang, associate professor of management. “I would like to thank my colleagues at the College of Business for making this possible.”
Since 2023, shortly after the release of AI tools such as ChaptGPT, the college began conversations about the role of AI in business education, Huang said. These discussions led to the creation of a dedicated AI Committee, staffed with College of Business faculty members, charged with developing policies and guidance on responsible AI used by students.
The committee’s work has included clarifying expectations for academic integrity, setting boundaries for AI-assisted assignments, and exploring how AI can enhance rather than undermine learning outcomes.
Around the same time, business faculty members across multiple disciplines participated in external trainings and workshops on AI in business and education, including sessions offered by major institutions such as the Harvard Business Impact and AI training courses sponsored by The Texas A&M University System.
The modernization plan of the initiative rests on three major components designed to work together, Huang said. They are an AI fluency hub, course-embedded AI applications and a structured AI audit process.
“When students graduate, they will leave with certificates and all kinds of AI capabilities, certifications and badges they can present to potential employers,” Huang said.
The College of Business is targeting a near-term pilot in select sources, with broader and more formalized integration of AI elements by Spring 2027, and extending into Fall 2027 for full coverage of core courses.
Once fully implemented, every student who completes a BBA or MBA through the College of Business is expected to graduate with foundational and applied AI skills across multiple business disciplines.
“More and more businesses are embracing AI technologies to stay competitive,” Huang said. “Soon, our students will graduate with these in-demand skills, strengthen their communities, and drive the Texas economy forward.”
Texas A&M University-Victoria, located in the heart of the Coastal Bend region since 1973 in Victoria, Texas, offers courses leading to more than 50 academic programs in the colleges of Business, Education & Health Professions, Liberal Arts & Social Sciences, and Natural & Applied Science. A&M-Victoria provides face-to-face classes at its Victoria campus, as well as online classes that students can take from anywhere. The university supports the American Association of State Colleges and Universities Opportunities for All initiative to increase awareness about state colleges and universities and the important role they have in providing a high-quality and accessible education to an increasingly diverse student population, as well as contributing to regional and state economic development.