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General Business
Bachelor of Business Administration (BBA)
Want to learn more about business? Our BBA in General Business can help you get a well-rounded understanding of different business areas like management, marketing, accounting, and finance.
Plan your future with us!
BBA Core Curriculum
University Core
- 010 – Communication, 6 SCH
- 020 – Mathematics, 3 SCH
- 030 – Life and Physical Sciences, 6 SCH
- 040 – Language, Philosophy and Culture, 3 SCH
- 050 – Creative Arts, 3 SCH
- 060 – American History, 6 SCH
- 070 – Government/Political Sciences, 6 SCH
- 080 – Social and Behavioral Sciences, 3 SCH
- 090 – Speech and Computer Literacy, 6 SCH
Lower Division Business Core
- COSC 1301 Technology and Problem Solving OR BCIS 1305 Business Computer Applications
- BUSI 1301 Introduction to Business
- MATH 1324 Finite Math
- SPCH 1315 Fundamentals of Public Speaking OR SPCH 1321 Business and Professional Communication
- ACCT 2301 Principles of Financial Accounting
- ACCT 2302 Principles of Managerial Accounting
- BUSI 2305 Business Statistics
- ECON 2301 Principles of Macroeconomics
- ECON 2302 Principles of Microeconomics
Upper Division Business Core
- COMM 3327 Managerial Communication OR ENGL 3430 Professional Writing OR COMM 3326 Business Communication
- MGMT 3303 Principles of Management
- MKTG 3303 Principles of Marketing
- COSC 3325 Information Systems in Organizations OR ACCT 4320 Accounting Information Systems
- BUSI 3304 Data Analytics and Decision Making
- MGMT 3304 Legal Environment of Business
- FINC 3304 Business Finance
- MGMT 3306 Operations & Supply Chain Management
- MGMT 4309 Strategic Management
CONCENTRATION REQUIREMENTS
Complete the following:
- MGMT 4320 Organizational Behavior
- MKTG 4311 Buyer Behavior
- ACCT 3303 Financial Statement Analysis OR ACCT 3311 Costs and Budgets
- FINC 3321 Capital Markets OR FINC 4320 Investment Principles
- ECON 4316 International Economics OR MGMT 4316 International Management
- Select 1 course from UD business elective offerings
OPTIONAL MINOR
Interested in a minor in Accounting, Finance, Management, Marketing, or others from different academic colleges? Satisfy at least 15 hours of required electives by ding one on!
REQUIRED ELECTIVES
Required electives (as needed to fulfill 120 semester credit hours). Must be academic credit. Typically, up to 21 credit hours needed.
The College of Business encourages students to consider completion of BUSI 4390 Field Studies/Internship as one of their electives.
Note: Students who are admitted to as Freshmen (30 or fewer college hours completed) must complete the applicable UNIV University Seminar course. This course is counted as an elective on the degree plan.
ELLEN GRUBBS
CURRENT STUDENT, BACHELOR OF BUSINESS ADMINISTRATION
I chose A&M-Victoria for its AACSB-certified College of Business and the flexibility of the BBA program. The staff has been incredibly supportive, and I’ve felt guided every step of the way. A&M-Victoria has offered me the chance to grow and connect with inspiring mentors, like Dr. Charlie, whose encouragement to dream big left a lasting impact. As a first-generation student, I’m driven by my father’s memory and grateful for A&M-Victoria ’s affordable, quality education, which is helping me turn my aspirations into reality.